Automotive Management Accreditation
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AMA Overview
Automotive Management Accreditation is a voluntary accreditation scheme designed to improve management and consistency of management within the retail industry.
AMA Critical Competencies
Automotive Management Accreditation (AMA)
The Institute of the Motor Industry (IMI) in collaboration with employers and other key industry partners in the sector developed AMA, which is governed by IMI supported by employer groups to ensure it meets the needs of individuals, employers and the industry as a whole.
AMA is designed to allow the individual flexibility regardless of the type of role or organisation they operate within. The record of achievement along with the certificate indicates the areas and levels in which the manager is competent.
| Critical Competency | Core/ Mandatory | Optional |
|---|---|---|
| Creates a winning culture | M | |
| Keeps things safe and legal | M | |
| Organises efficient systems | M | |
| Makes sense of information | M | |
| Leads the team | M | |
| Engages the workforce | M | |
| Selects the right people | O | |
| Gets results through people | M | |
| Adapts plans to a changing market | O | |
| Grows customer value | M | |
| Makes money | O | |
| Drives sales | O | |
| Joined up thinker | M | |
| Acts decisively | M | |
| Can do attitude | M | |
| Develops self | M |
Critical Competencies
16 critical competencies have been identified, 12 are core/mandatory and 4 optional.
All levels must achieve the 12 core competencies, and Middle and Senior Managers must achieve at least 2 of the optional ones.
The AMA assessment can be taken at the following levels:
- First Line Manager (Level 3)
- Middle Manager (Level 5)
- Senior Manager (Level 7)
Download all levels of the AMA Critical Competencies here
AMA Overview - Other Items
AMA Introduction
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AMA aims
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Why the industry needs AMA
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Why become AMA registered
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Why have managers accredited
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Why choose AMA
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The assessment process
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AMA Impact
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AMA code of conduct
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FAQs
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Summary and sign up
