Automotive Management Accreditation

AMA Impact

In January 2010, the IMI conducted a survey of AMA pilot candidates to find out the positive impact that AMA accreditation has had on them and the business they work in.

All of the AMA candidates surveyed felt that the assessment had been very worthwhile and they had benefited personally from undertaking it. An over-riding comment was that the AMA assessment highlighted to them the breadth of the role that they undertook. It helped them re-focus on areas that they may have not been dealing with, and it gave them more confidence in their own abilities.

The measurable impacts on business performance from the initial case studies include an increase in accessory sales of 54%, an increase in customer survey scores and a reduction in staff absence.

Download the full case study here

The IMI, at the request of the industry, are working with return on investment experts who will be able to indicate the ongoing impact of AMA. Also, an output of this work over time will be to provide employers with a framework to measure the impact on their business.